About the workshop
In this 90-minute workshop, participants will get an introduction to developing persuasive, powerful messaging that grows public support for progressive causes like human rights, social justice and environmental protection. You’ll get an insight into:
- how people form their opinions
- messaging habits that are working against you
- what goes into a winning message
The trainer draws on a school of practice known variously as strategic communications, framing or narrative change. This is based on decades of academic research in the brain sciences and social psychology as well as its practical application to win campaigns on progressive causes.
When and Who
On 1 November, online, any NGO person who wants to know more about how to communicate with the public.
About the trainer
Israel Butler is Head of Narrative and Framing at the Civil Liberties Union for Europe where he trains and mentors campaigners and civil servants to develop winning messages that build support for progressive causes. Prior to this he led the advocacy teams at the Civil Liberties Union for Europe and the Open Society European Policy Institute and was speech writer to the director of the EU Agency for Fundamental Rights. He has a PhD in international law and began his career as a lecturer. He has published two books, numerous policy papers, peer-reviewed articles and opinion pieces in EU-focused media outlets.
Send us an email to firstname.lastname@example.org until 15 October.